A personal blog written by Erika Lehmann - a quirky writer type of chick who started a site called Chic Shopper Chick back in April of 2008.
Erika enjoys fashion and style to no end, though she also enjoys making people laugh and oftentimes talking about absolutely nothing. She has an unhealthy addiction to Gossip Girl, Apple products, clothing she can’t afford, and high thread-count sheets. She also tweets obsessively, loves to travel, speaks French decently well, enjoys “great beach books” all year long, and sucks at writing her own bio.
Apparently, she also enjoys talking about herself in the 3rd person.
This is so true - it’s why I think it is incredibly important for us to remember our voice in social media. No one wants to think some corporate person wrote out your interactions as copy, a word-for-word script. The ability to let go is the mark of a company prepared to embrace Social.
toms shoes has collaborated with charity: water on two limited edition styles made of sustainable fabric ($58 each) that will be sold exclusively on toms.com.
proceeds will raise money to build a clean-water well in the village of sekura in north west ethiopia. the shoes will be sold for as long as it takes to fund the well. for every pair of toms purchased, a new pair is given to a child in need.